Brands are kicking into high gear with seasonal promotions. The advent of Social Media sees an added mix into the marketing strategy of big brands: growing fan pages to strengthen or grow brand. There are three brands that deserve a shout-out this season.
First up is Jet Blue. Join their fan page and you can enter to win a free year of travel.
Then there is Toys R Us, who previewed their Black Friday specials exclusively on their page to find members.
Finally, Sears deserves a nod, for their exclusive to Fan-Page-Members-Only Deals, and the clever graphics on the intro page, which is an image of some holiday shoppers inviting you to join the page and “unlock” deals.