Gap Returns to Old Blue Logo After Fans Gripe

The Gap is returning to their old blue logo. I blogged about this in my last post, and so naturally, I will be bragging today to all my friends how I blogged about The Gap’s new logo and forced them to change it back to the old. The power of blogging, the power of Audacious Ink. . .(cue the needle scratching abruptly across the record.)

Okay, delusions aside, seriously, wow: the power of the masses. The Gap was a trending topic because of the logo flap. No one liked it. Graphic design blogs were sounding in, marketing blogs, fan blogs, fashionistas blog, probably pet blogs even sounded in, who knows, but seriously, half the Internet was talking about this. The Gap realized the mistake they made strategically and reversed it.

Will this be a case study in future marketing classes? It’s gotta be.

In this article, there is a great, succinct quote about brands that I am going to reuse myself in the future, as it’s the best I’ve heard. “Logos are key to brands because they convey meaning and are something fans feel connected to.” Emily Fredix, the AP marketing writer who wrote the story gets credit for that one. I think she hit the nail on the head, and it explains, in part, why there was such an uproar. It’s a logo, right? Who cares?

We did, and the Gap listened and responded quickly. I’m so misty-eyed over this marriage of branding and t-shirts that I think I’m going to shop at The Gap today in Sherman Oaks. Look for my Foursquare check-in.

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