Whole Foods’ Twitter Experiment

I love wine. I love Twitter. I love Whole Foods. My head almost exploded with happiness when I saw that Whole Foods was running a Twitter Wine Tasting. The detail that caught my eye though was exactly that, the detail of the details. Read how they are hosting it. It’s a great how-to manual for a Twitter event. Not only are they giving wine-loving tweeple something to tweet, they are giving marketers the blue print to having their own event. It’s a very well-thought out plan. Kudos, Whole Foods, and cheers.

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