Be Still My Heart(s): Hearts On Fire Launches E-Shopping

If you are like me, you would probably rather get root canal than fight the holiday traffic and manic shoppers. Thankfully, for people like us, there is online shopping. However, I like to know first-hand what I’m buying before it arrives in the mail. Specifically, I want to feel confident about the quality of the product. When I heard that Hearts On Fire had just launched e-shopping, for the first time ever, I thought, “Thank you, Santa! Thank you.”

Hearts On Fire’s stunning diamond jewelry is now available for purchase at and select retailer websites. Within 24 hours, and free of delivery charges, you can shop for an assortment of their diamond pendants, earrings and bracelets. And when you do, remember your favorite blogger over at Audacious Ink. Baby would like a new pair of diamond earrings. And pendants. Okay, I could use a bracelet, too. Don’t go overboard, though, okay?

I’ve had the pleasure of working with Hearst On Fire on a variety of projects, and with different associations, over the years. Their tagline is “The World’s Most Perfectly Cut Diamond.” Judging by the sparkle, they are on to something. They get the fierce kind of brand attention we all crave. A happy consumer recently commented in a jewelry blog that she loved her Hearts On Fire ring “because it sparkled across the room.” That’s the kind of stuff that you want people to say about your brand.

Ellen Malony, EVP at Hearts On Fire says that by selling Hearts On Fire jewelry designs online, it “allows our retail partners the opportunity to attract new web savvy consumers to the brand and provide added service and convenience to existing customers who may prefer to shop online.” In other words, customers like me who can’t stand the idea of fighting traffic, or crazed shoppers determined to buy all their gifts in one outing. I can just sit at home and buy me some pretty sparkle.

So shop in peace, and buy someone you love something sparkly for the holidays. Oh, and please avoid the crazed shoppers . . . and root canal, too, if you can.

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