I’m one of those marketers who tends to hold my breath and lean in when Seth Godin talks. A business leader that I admire very much recently told me, “Seth is just a little too-out there sometimes for my taste.” Yeah, I know. And that’s why we love him and that’s why he’s great.
Today, Seth has spoken again–actually, he blogs daily it seems, so this is no surprise. But today, I’ve leaned in again, and I’m listening, and I’m pulling my credit card out. Without further ado, Seth Godin’s top reading list (so far) for 2012. Enjoy.