Tag Archives: Facebook

How to tag a person on Facebook

Today, for the gazillionth time, I saw someone do a failed tag on Facebook. If I had a dollar for every time I saw someone type “Hey, @[insert name of failed tag] check this out” I would not be blogging, but would be living in the Hollywood Hills looking down on the world literally, as opposed to metaphorically.

Do I sound grouchy? I might be. I don’t ask for much in life. I’m not a member of the grammar police, so go ahead and dangle your modifiers. I’m not politically sensitive, so go ahead and criticize whichever politician you want. I don’t care what your clothes look like, and I don’t care if you are overweight, and prefer cats to dogs. Good lord, though, if you tag wrong on Facebook, I may delete you as a Facebook friend.

So here is how you tag. It’s really simple.

First, make sure you are either Facebook friends with the person you want to tag, or if it’s a brand, that you first “Like” their page. You cannot tag a person or brand you are not connected to on Facebook.

Next, as you are writing your update, hit the “@” before the person or brand’s name you want to tag. So type “@” then start typing in the name, such as John Doe. You have to use both the first and last name of the person. You cannot type in just “John.” The tag, if done correctly (meaning it’s linked to my page and posted on my walll) will say “Hey, @John Doe.” Facebook will automatically offer a pop up menu the moment you start typing after the @ sign with all the possible names that fit the letters you are typing. So the moment you hit “Jo” in “John” every company and friend whose name begins with a “Jo” pops up. Select the name you are trying to tag.

You are done. You have properly tagged a person. Take a look at your update. If it was John Doe you are trying to tag, John’s name will not have the @ sign in front of it, but will appear as a slightly different color, the universal sign for “hey, click here on this officially tagged name.”

If you are stubborn and want to type in only the first name, for example, “@John,” all this does is put “@John” in your update. John will not be tagged. People will think you do not know how to do one of the most basic functions in Facebook. They will go to Twitter and make fun of you. The world will spin backwards. Meteors will crash into the Earth. Dogs will howl–maybe because the world is spinning backwards and meteors are crashing into the Earth, but understand this: it will be your fault.

So do not tag incorrectly. Thank you.

Keeping the Words Fresh in a 24/7 World

Factoring in both personally and professionally, I wrote and posted over 6,000 updates on Facebook and Twitter in 2010. It’s hard to stay creative and interesting on a daily basis, week after week. I often fell short, but fortunately, I have cohorts to act as sounding boards to get me back on track.

I admit to a tiny bit of fear every time I write an update. What if I get crickets after I post a new update? Every time you create a tweet or post an update, it’s like throwing a party. You want people to show up. You’re playing the music, but sometimes, no one wants to dance. Worse, they don’t like your song choice. Like the host at a party, you sometimes struggle to keep the conversation lively and interesting. So what do you do to make sure you’re not a huge yawn to your guests? Throwing a lampshade on your head and doing the mambo is not an option–truly, not in the online world or real one.

After speaking to a few of my colleagues about what they do to keep their postings interesting, and ruminating over my own best practices, here’s a few power tips I’ve come up with from social media marketers, who, on a daily basis, numerous times a day, have to summon the muses.

1. Research is your best friend. One of the many reasons I like Hootsuite is because I get to organize my Twitter lists and see them all with a dashboard view. Let’s take one of my diamond industry clients, I’ve categorized the people they follow on Twitter into the following categories: Bridal, Jewelers, Fashion, Celebrity, Engagements. These are all shorthand terms that mean something to me. For example, take engagements. I have set up Twitter keywords to follow videos people post of proposals, whether they are funny or romantic. If a celeb gets engaged and it hits Twitter, it will show up in the stream for this list. In the celeb list, I have some intended redundancy to not only capture a newly announced engagement, but in case someone has posted a photo of a celeb wearing some jewelry that may be of interest to the members of the client’s Facebook page. Basically, Twitter is my research mine field for not only my tweets for this client, but for their Facebook page, too.
2. Write a weekly content schedule. Once a week, I sit down and create a schedule of what my weekly Facebook Page status updates will be. I do this for each and every client. It’s the best way to go over recent news and think about what to write about. To save time, I also collect ideas and info throughout the week so that I often have half the work already done.
3. Like any other writing, you have to write and rewrite. One of my clients once told me that he’s not satisfied with a press release unless it’s been edited at least nine times. I didn’t blink an eye. I get it. Every writer knows that writing is the fun part, but the editing is where goods words are sculpted into great ones. Right. I’m talking about Tweets, I know. While we’re not aiming for poetry, we do want to capture a conversational tone with a consistent voice, unique to each client. We also want those tweets to be interesting and fun. So tweak those tweets.
4. Mix it up. You are not writing a Dan Brown novel. There is not a tried and true formula for success. What works in your updates and tweets this week may get tiring after three weeks. So watch your sentence patterns, and mix up the topics a bit. Keep it lively and never, ever be satisfied with the status quo. Look for words that you use a lot and take a vacation from them. Make friends with words you don’t normally use—but, of course, be true to the voice of the brand.

The World According to Facebook

Mashable just ran this very nifty light map of the connectivity of the world through Facebook. It’s all blue and pretty and one thing really sticks out: the Eastern part of the US is on Facebook way more than those of us out West. Based on a few of my LA pals, I thought it was the other way around. Though when you look closely at the map, LA is lit up like Aunt Sally at Christmas. Read the methodology behind the map. I’m impressed. I can’t even find time to do my laundry and this guy (the creator) managed to light up the world based on Facebook usage.

Facebook Gave Me a Headache Yesterday

Thank you, Facebook, for screwing around with the sanity of a simple social media marketer with a simple dream of connecting clients with their target market. I woke up yesterday morning, all fresh and dewey, and full of hope for a brand new week, when I realized that things were amiss on Facebook thanks to the new profile page. Newness breeds snafus, and we had a surplus.

For a brief time in the morning you could not upload a photo without having to click through to see the comment. Ohhhh, the conversations I had with clients, who were wondering if Facebook, going forward, was a good use of their resources, as this way of posting photos (of their products, you know) would not encourage much interaction or responses from fans. I could see my career slipping away, all because some 20something in Palo Alto had this idea about changing the look and feel of profile pages. They want to make it more about sharing with your friends. That’s great. Share with those of us who advertise on Facebook how these changes might affect us. It’s called Customer Service. See the brands that have pages on Facebook and do things like run contests (legally) and run ads are not just members. We’re clients. Phrase of the day: Customer Service.

Fortunately, it turned out to be a glitch with the uploader, and pretty soon, as soon as I got used to the new way of uploading photos and then adding the comment afterwards (as opposed to vice versa) all was well.

But it was a memorable morning. Mark Zuckerberg saw the interest on his wealth grow a bit more, the employees at Facebook got to feel all proud for being at the most “happening” company in the Bay Area, and I couldn’t shower till 1:00pm due to the fact that I was running around like a chicken with my head cut off trying to explain Facebook’s changes to concerned clients, none who, by the way, wanted any sort of changes made to Facebook whatsoever.

The saying, “if it’s not broken, don’t fix it,” was invented for a reason. Be still my swirling, turning world of Social Media. Be still. Let us bask in glow of finally getting the hang of the way things are, before you go and make a #$*! load of changes on us, and on a Monday morning at that.

Zuck Previews New Facebook Profile on “60 Minutes” Tonight

Here’s a sneak peek at tonight’s “60 Minutes” for all you West Coasters with a holiday party tonight. Mark Zuckerberg is going to show a sneak peak of the new Facebook profile page. Leslie Stahl asks the interesting question, “When do you stop? When you control the whole Internet?” He doesn’t really answer that question. Hmmm, maybe he has his sights on politics.

If Sinatra Used Facebook

Blame it on the late night pizza, or blame it on too much Facebooking, but the other night I dreamt Sinatra was still alive and was a Facebook friend of mine. He posted on his wall, “Who’s up for a gas? Party at my place this weekend in Palm Springs. Lots of dames, but no booze. Who am I kidding? There will be booze. The faucet will flow. Bring your bird.” If you are a big Sinatra fan, you know the translation for that Frankenspeak, and when he says “Birds,” he’s not talking canaries.

I’ve read a lot of bios on Sinatra in my day, and right now, my boyfriend is currently going through a Sinatra phase. No, he hasn’t resorted to referring to me as his “dame,” or “broad,” but he is heavy into the music and the lore of Sinatra. The crooner is the epitome of Old School. He was a sociable guy who liked to do his socializing face-to-face. These days, I hear the term “Facebook friend” more than I do the term “Friend.” Sinatra, I think, would laugh at Facebook, calling all of us users “Big Galoots,” and “Clydes.”

I’m just old enough to realize that for the majority of my life, I socialized the Sinatra way; well, minus the dames and much of the booze. I now socialize the online way: I update Facebook on a daily basis, multiple times a day—for my clients. On a much less frequent basis, I will update it for me, and when I do, I keep it to cocktail party talk. I know some people who share deep and meaningful revelations on their profile page, and I cringe. Not because I’m embarrassed for them (though I sometimes am. Here’s a tip guys: Never refer to how much the bail for last night’s drunken brawl cost you). I cringe because I have a hard time posting something intimate and personal to an audience that I actually know. It’s easier to confess when you are unsure of who the audience will be, or if there will even be an audience.

Sinatra, on the other hand, was one who shrugged off deep personal confessions. If he wanted to let you know how he felt (so I’ve read, it’s not like I knew him) he’d give you a look. You can’t give a look on Facebook.

Sinatra is probably a good example of why social media is not for everyone. No doubt, his management team would have an official page for him. They would hire someone like me to do the updates. If it were me, I’d probably post something cheery and upbeat like this:

“Name that tune! ”I’d sacrifice anything come what might
For the sake of having you near
In spite of a warning voice that comes in the night
And repeats, repeats in my ear.’ Okay fans, what song is that? Hint: He recorded this song while at Capital Records!”

Then, fans would write in, and because they are fans, would know it’s “I’ve Got You Under My Skin.” Someone would invariably get the song wrong, “No, no, no. It’s Angel Eyes.” Then someone else would comment under their comment, “Moron. Get off this Page.”

And so on.

Now, compare this to Sinatra, the real Sinatra, and what he might post. At first glance, his fan page would be cluttered with thousands of wall posts from fans, saying, “Your music is the soundtrack to my life, sir,” and stuff like that. Or they would post a line from his repertoire. “A summer wind, came blowing in, from across the sea . . ..”

At the bottom of the wall, there would be one lonesome post from Ol’ Blue Eyes. “Every one tells me I should be on this thing called The Face Book. So here I am. Now what do I do? Seems like a waste of time. I’m getting my bird outta here. It’s cocktail time. Where’s my Gentleman’s Jack? Someone call Sammy. Tell him to get over here.”

Social media is not for everyone. It’s probably not for really cool crooners who want to party face-to-face with the Rat Pack and who, in their own playful way, scorn the masses. If Sinatra were alive, Facebook would probably not be for him. That’s okay. And that is the first thing you should ask yourself if you are thinking about launching a Page. “Is it for me?” “Do I have the patience and enthusiasm to stay with this?” “If not, do I have the resources to outsource this or delegate to a team member?” If the answer is “No” to all the above, hold off. Social Media is here to stay, and while it’s better to get in earlier than later, as you are all that much more ahead, it’s disastrous to jump in when you are not fully on-board.

Now if you’ll excuse me, I’m late for a party with some crazy cats in Palm Springs. It will be a gas.

“All Marketers Are Liars” is a Lie: Ask Seth

I need to get this off my chest. Marketing is not lying. Lying is lying and marketing is, in its simplest form, promoting a real event, product or service. There is a lot more that goes into that promotion, like blood, sweat and tears, but lying is not part of the mix. In fact, just ask any college marketing professor to name the entire marketing mix for you. Lying is not part of it.

Why am I ranting about this? Over time, I have deleted a few people from my Facebook profile page due to a simple little fact: they are telling lies, especially lies about their career all in the name of marketing and PR, to make them seem more successful. I love a good lie, don’t get me wrong. Tell me I look 21 and I will a) think you are lying and b) love you. No, I will worship you. Anyway, I noticed that as social media grew, so did the unfortunate side-effect of some people lying, and, worse, it was done under the guise of marketing. Normally, I would let sleeping dogs lie, literally, but when people start lying and then justify it by saying, “It’s just marketing,” then I have an issue, people. I’m a marketer, not a liar (unless you are going to bust me on age issues again).

Don’t believe me? Fine. Ask Seth Godin, who as any marketer knows (but liars may not) wrote “All Marketers are Liars.” See, he didn’t really mean it, because of this quote from the book: “When you are busy telling stories to people who want to hear them, you’ll be tempted to tell stories that just don’t hold up. Lies. Deceptions.”

I was reminded of this quote when I recently saw a friend who asked about a mutual friend. “It seems like things are going well, judging by the Facebook updates,” he said. Before I could even answer, he added, “Of course, if you can believe all that.” I told him that based on what I knew, he was right; this friend was doing a little fabricating. “How’s that working out?” he asked dryly, waiting a beat, then said, “Oh, I guess it’s not.”

More than an admonishment on lying, my message here is that the lies don’t hold up if you don’t have proof of the product, or the business, or the experience. People see through it, or worse, they believe you, then ask an innocent question following up on your Facebook update, and realize, “Huh, that was a lie.” People don’t like to be duped. A sucker is born every minute; a person scorned is reborn every second. And scorned consumers are the ones spending money on the competitor’s product or service. Not the liars.

Facebook Places, or, “Why Do I Eat Out So Much?”

Last weekend, I became the world’s last social media marketing geek to sign up for Foursquare. I was reluctant to do so, because living in Los Angeles, I thought, “why would I want potential weirdos to know my location?” And no, I wasn’t just referring to my own social circle. Anyway, I checked in at Lulu’s Beehive for breakfast. I checked in at the cafe at Bloomingdale’s for lunch. I checked in at Pinot Bistro for dinner. At some point, I realized that I was only checking in at places I ate, and I was confusing the above mentioned social circle, as I was always complaining about how I need to lose ten pounds. Now they know not only know why I need to lose ten pounds, but they are wondering why the only time I leave my house is to go eat.

Then Facebook had to go and do their own version of Foursquare. Here’s a useful article from CNN on how to use it. Read and enjoy. I’ll be at lunch. If you want to know where, just check it out on Foursquare.

Mad Men’s Old School vs. New School Power Scene

I’ve been thinking all week about a scene in Mad Men’s last episode: at the end, hip-chick copywriter Peggy goes out into the lobby to meet her hipster pals who have come to take her to lunch. Peter, Roger, Don et al are in the lobby, ready to wheel and deal with some clients from Vicks. The hipsters are just outside the glass lobby wall; the old school is inside. I reserve the phrase “breathtaking” for Bruce Springsteen concerts, but this was a breathtaking moment in TV. It was Show, Don’t Tell at its finest. The hipsters, or the new school (for that time) were at the gates, and they were on the brink of invading, as the old school, as they are apt to do, didn’t notice.

It reminds me of an elderly executive I worked with a few years ago, who told me that Web 2.0 was over-rated, and that social media would be a passing fad. He was laid off about a two years ago, and has been unable to find a job since. His skills are of the Mad Men variety, and no doubt, in his hey day, he was a bright shining star. Unfortunately, he didn’t grow and adapt his skills to the market, and worse, he was obstinate about any new marketing change, preferring instead, to strictly adhering to the basic 4Ps of marketing–which have grown to 7ps to include People, Process and Physical Evidence.

People refers to, in a vague way, the social networks. Marketing used to be about you and your customer, but now it’s about you, your employees, the media, the customers–and a whole myriad of people. The opportunity is that you have forums to provide rich messages that delivers more value to your customers.

Process is really all about relationship building. It’s the added value–the experience. Think about your day spa. They probably offer you cool water with lemon slices or mint in a beautiful glass. Somehow the water at my spa is just better than when I try to do the same cocktail at home. When I make an appointment at the spa, I look forward to going, for little reasons just like that. It’s part of the process.

Physical Evidence refers to what a customer sees and knows about your brand before they are ever a customer. I have never owned a Rolls Royce. I’d like to own one, because it’s a big, lumbering, fancy car with nice-smelling leather. Call that my physical evidence of the brand. If I go to a Rolls Royce dealer with a wad of cash to buy the car, they will treat me like I’m the Queen of England. That will be my new physical Evidence of the brand.

Like any respectable Mad Men crazed fan, I love Don Draper. It’s interesting to see the barbarians approaching the gate, though, and the ways they are going to rock his world. I think often about the senior executive I once knew, and how I’d like to connect with him and talk about the show, to see what he thinks. Hmmm, if only he were on Facebook or Twitter. . .

Umm, “Google Me” Gossip

There are two things I absolutely love. One is a well placed “Umm,” and the other is juicy gossip. I don’t know how juicy this is, but here’s a tweet I enjoyed reading from Digg Founder, Kevin Rose, “Ok, Umm, huge rumor: Google to launch Facebook competitor very soon, “Google Me.” Very credible Source.”

My first thought was, “does this mean I need to memorize yet another password?” My second thought? If Facebook has Farmville, what will Google Me have—Searchville? Will gamers collect keywords instead of ducks?

Seriously, with all the privacy issues that FB has had, and the more recent news that their growth has stalled, I’ve been wondering what the next big thing would be. In fact, every time I give a presentation on social media, I’m asked that very question: “What is the next big thing?” Now I can say, “‘Google Me.'” On the other hand, Google Buzz has little hum (not to be confused with the aforementioned well-placed Umm).

What the heck? I like change. Bring it on, Google.