Tag Archives: Foursquare

My Marketing Sins and Yom Kippur

While I’m not Jewish, last night I did go to my boyfriend’s parents’ house for a somewhat traditional Yom Kippur “breaking-the-fast” dinner. I say somewhat traditional because tuna salad and macaroni and cheese were on the menu. And no, it wasn’t a concession for me, they just like tuna salad and mac and cheese.

The subject of atoning for our sins never came up, but by the second or third glass of wine, I started thinking about my sins: my marketing sins. I reflected on the last year and offenses I committed:

1. I was late to the game on location-based social networking. I shunned Gowalla. I rejected Foursquare. I said, “Whatever,” to Whrrrl. Don’t get me started on Facebook Places. I finally got on board by accepting Gowalla and Foursquare into my life, but I’ve largely ignored them. I did check in on Foursquare during a recent business trip, which led to much Twittering with some friends, and for a brief moment, I saw the light. Then I remembered that there was a stalkerish side to Foursquare and have not cracked it open since. Maybe today.

2. I have not been good about picking up the phone and calling clients that I have not spoken to in a while. Or as we tend to call it in the marketing world, “Hugging my clients.” I guess I’m not a hugger.

3. I have forsaken my blog all too often. The number one commandment of blogging is “Feed The Beast.” My beast is a size 2 given the amount of blogging I’ve done. This is a beast that could use some mac and cheese a few times a week.

4. I have ditched networking events in favor of television. Yes, I’ve skipped a networking event or two this year if something were on TV that I really wanted to do. I think this act alone may send me straight to marketing Hell.

5. I sent out a press release recently that had photos attached, but neglected to add the photo captions at the end of the release. Oy.

6. I listened to a client’s direction on a project, and then left out a key element (focus on males 18-25) and pitched too feminine an idea. They didn’t reject it—and it cost them. Double Oy. They shrugged it off, but this is one sin I’m never going to stop atoning for. Always listen to what the client is telling you–it could cost both of you otherwise.

I think a half dozen sins is a good place to stop. I’m sure the list could go on and on, and given that it is me, on. I’ve confessed my sins (which I think is technically a Catholic term, which I’m also not) and now I’m going to do my best to atone. Though despite this gesture, the only beast I may continue to feed regularly is my pup Winston.

Tricky Signatures

What do you do when you have a slew of social media addresses and want to include at least some of them on your email signature?

A few weeks ago, I received an email from a new client. I noticed his signature included a half dozen (or more) links to his social media sites.

At first, I thought this was great. I felt I had dropped the ball on this great tactic. It’s a simple way to let people know not only that you are connected online, but where they can connect with you, too. And if you are a social media marketer, which he was, it’s a crucial move.

So I went to my settings and loaded up my signature with my links. I was like a kid ripping through the gifts under the tree on Christmas morning. I went a little crazy. I had the standards, my website–I have two (watch where this goes)–then I put down my blog, my LinkedIn, my personal and business Twitter, my Delicious, my Slideshare . . .

It got crazy. If this actually had been Christmas, the floor would have been covered in torn wrapping paper. I would have been sitting cross-legged on the floor, panting and breathless from the frenzy.

I lived with this for a few days, but found myself deleting the addresses whenever I sent emails to friends or to clients who knew me well.

Then I modified it to what I felt were just the essentials. The problem is, as a social media nerd/marketer, they all seem essential to me. I felt bad enough I had left off my Foursquare, Gowalla, Plaxo, Squidoo and Tumblr addresses. Like anyone else, I didn’t care so much about the Friendster, My Space, and there was no way I was going to put down my Facebook address–like everyone else, I have enough strangers trying to friend me as it is.

So then I had an epiphany. What do I really want people to see? You’d think the two websites would be an obvious, but while they are both business, one is really about my career highlights, the other is for business. I realized, also, that who I send those addresses to depends on what context we are doing business. Plus the business website really isn’t ready so . . . I deleted all of my email signatures except for two: the blog and my LinkedIn, which has everything any prospective client or reporter needs to see.

It may be a short-sighted move, but I no longer cringe when I see my signature, feeling like I look like the poster girl for a social media nerd club. I also don’t feel the need to delete it whenever I send emails to friends. What links do you include in your email signatures? It’s worth reviewing, but don’t go crazy like me.

Facebook Places, or, “Why Do I Eat Out So Much?”

Last weekend, I became the world’s last social media marketing geek to sign up for Foursquare. I was reluctant to do so, because living in Los Angeles, I thought, “why would I want potential weirdos to know my location?” And no, I wasn’t just referring to my own social circle. Anyway, I checked in at Lulu’s Beehive for breakfast. I checked in at the cafe at Bloomingdale’s for lunch. I checked in at Pinot Bistro for dinner. At some point, I realized that I was only checking in at places I ate, and I was confusing the above mentioned social circle, as I was always complaining about how I need to lose ten pounds. Now they know not only know why I need to lose ten pounds, but they are wondering why the only time I leave my house is to go eat.

Then Facebook had to go and do their own version of Foursquare. Here’s a useful article from CNN on how to use it. Read and enjoy. I’ll be at lunch. If you want to know where, just check it out on Foursquare.