Tag Archives: Hearts on Fire

Be Still My Heart(s): Hearts On Fire Launches E-Shopping

If you are like me, you would probably rather get root canal than fight the holiday traffic and manic shoppers. Thankfully, for people like us, there is online shopping. However, I like to know first-hand what I’m buying before it arrives in the mail. Specifically, I want to feel confident about the quality of the product. When I heard that Hearts On Fire had just launched e-shopping, for the first time ever, I thought, “Thank you, Santa! Thank you.”

Hearts On Fire’s stunning diamond jewelry is now available for purchase at Heartsonfire.com and select retailer websites. Within 24 hours, and free of delivery charges, you can shop for an assortment of their diamond pendants, earrings and bracelets. And when you do, remember your favorite blogger over at Audacious Ink. Baby would like a new pair of diamond earrings. And pendants. Okay, I could use a bracelet, too. Don’t go overboard, though, okay?

I’ve had the pleasure of working with Hearst On Fire on a variety of projects, and with different associations, over the years. Their tagline is “The World’s Most Perfectly Cut Diamond.” Judging by the sparkle, they are on to something. They get the fierce kind of brand attention we all crave. A happy consumer recently commented in a jewelry blog that she loved her Hearts On Fire ring “because it sparkled across the room.” That’s the kind of stuff that you want people to say about your brand.

Ellen Malony, EVP at Hearts On Fire says that by selling Hearts On Fire jewelry designs online, it “allows our retail partners the opportunity to attract new web savvy consumers to the brand and provide added service and convenience to existing customers who may prefer to shop online.” In other words, customers like me who can’t stand the idea of fighting traffic, or crazed shoppers determined to buy all their gifts in one outing. I can just sit at home and buy me some pretty sparkle.

So shop in peace, and buy someone you love something sparkly for the holidays. Oh, and please avoid the crazed shoppers . . . and root canal, too, if you can.

Be Still My Heart(s): Hearts On Fire Launches E-Shopping

If you are like me, you would probably rather get root canal than fight the holiday traffic and manic shoppers. Thankfully, for people like us, there is online shopping. However, I like to know first-hand what I’m buying before it arrives in the mail–specifically, I want to know that I’m ordering something of great quality. When I heard that Hearts On Fire had just launched e-shopping, for the first time ever, I thought, “Thank you, Santa! Thank you.”

Hearts On Fire’s stunning diamond jewelry is now available for purchase at Heartsonfire.com and select retailer websites. Within 24 hours, and free of delivery charges, you can shop for an assortment of their diamond pendants, earrings and bracelets. And when you do, remember your favorite blogger over at Audacious Ink. Baby needs a new pair of diamond earrings. And pendants. Okay, I could use a bracelet, too. Don’t go overboard, though, okay?

I’ve had the pleasure of working with Hearst On Fire on a variety of projects, and through different associations, over the years. They get the fierce kind of brand attention we all crave. A woman left a comment in a jewelry blog recently, saying that she loved her Hearts On Fire ring “because it sparkled across the room.” That’s the kind of stuff that you want people to say willingly about your brand. They are the kind of brand that doesn’t just have consumers, they have brand evangelists.

Ellen Malony, EVP at Hearts On Fire says that by selling Hearts On Fire jewelry designs online, it “allows our retail partners the opportunity to attract new web savvy consumers to the brand and provide added service and convenience to existing customers who may prefer to shop online.”

So shop in peace, and buy someone you love something sparkly for the holidays. Oh, and avoid manic shoppers–and root canal.

Hearts On Fire Redefines the Consumer Bridal Experience with iPad Technology

A while back, I wrote about one of my clients, Hearts On Fire, and their great contest, The Perfect Moment. I love, love, love it when brands really think beyond the product and consider the experience they are giving their customers—and call me biased, but Hearts On Fire excels at this. As I mainly focus on the social media aspect of their business, I was excited when they told me that that are now utilizing one of my favorite addictions, the iPad. I’m not usually such an Apple geek, but I actually bought my iPad the first week it came out: I could not wait to get my hands on their eReader. While that’s the main reason why I use it, I have noticed that the apps are also great, and my credit card bill seems to be rising a little higher each month because I’m always downloading something new.

Hearts On Fire continues to surprise and thrill those of us who are fans of the brand by elevating the experience at retail: they are arming their retail partners with iPads to use at point of sale. Seriously, I’m thinking of getting a job with one of their retailers just because I love this concept so much. Yes, I’m that much of a geek. Don’t judge. Anyway, by using the iPad, Hearts On Fire is digitally extending the retailers’ case for consumers because they are providing a window into the entire Hearts On Fire diamond and jewelry inventory—with the touch of an iPad screen.

The web application allows sales professionals to work with customers more efficiently by simplifying the search for diamonds and jewelry. Retailers can search Hearts On Fire Diamond Engagement Rings based on their customers’ preference for retail price, center diamond, and mounting design. Hearts On Fire is also offering the retailers training for the sales presentation, which is a great way to not only teach them how to use the tool, but to ensure that the brand message carries through. It’s so well thought out that once again I have to ask, why didn’t I come up with this idea? Instead, I just tweet about failed marriage proposals that I think are funny or find excuses to somehow incorporate my Boston Terrier into their Facebook updates–hey, that takes a lot of creativity to tie a dog into a luxury diamond brand. Again, don’t judge.

“We had an online tool for our retailers in development, but when the iPad was released in April, we realized it provided the ideal platform for this digital content. Not only will it help showcase the breadth of the Hearts On Fire product line, but it will make the retailer’s presentation and the consumer’s experience the best it can be”, says Ed LaPlante, VP of Information Technology at Hearts On Fire. “Plus, we knew Audacious Ink would go nuts and write about it.” Okay, I’m kidding. He didn’t say that last line.

Hearts On Fire will unveil the iPad tool at the Couture Show in Las Vegas and will begin deploying globally into their retail partners stores by July.

Hearts On Fire Launches Facebook Promotion to Celebrate Life’s Perfect Moments

Yesterday, one of my clients, Hearts On Fire, launched The Perfect Moment, a photo contest that will take place exclusively on Facebook. You might say I’m biased, and I am, but nonetheless, this is a very unique contest worth talking about. To be clear, the idea was not mine; file it under “Things I wish I had thought of,” along with a search engine named Google, an online auction named eBay and an online book + everything retailer named Amazon.

Hearts On Fire has long associated their brand with celebrating love and the emotion that diamonds symbolize. It’s fitting, then, that they would create a promotion that ties into that, be it a romantic moment, a night out with your friends, capturing your child in her own perfect moment, or if you are me, snapping endless photos of your Boston Terrier. As a marketer, I see it as a way to extend the brand and really connect with your community on a deeper level. As a lover of sparkling things, I wish I were eligible to enter. I’m not, but you are so please check it out. Here’s some excerpts from the release, with details on how to enter:

Any Facebook user can enter the contest simply by posting a photo that best captures one of life’s perfect moments. Users can share their entry and vote for their favorite photos today through June 20th. The winning entry will receive Hearts On Fire diamond jewelry valued at up to $10,000 retail.

“The Perfect Moment is about recognizing and appreciating the meaningful moments in life, both big and small”, said Caryl Capeci, Marketing VP at Hearts On Fire. “It can be the perfect golf swing, the perfect bucket of popcorn at a great movie or that perfect smile on your baby’s face”. Fans are asked to capture these special moments on their phone as they happen and share them with the Hearts On Fire Facebook community. “Encourage your Facebook friends to vote for your photo, and you could be wearing the World’s Most Perfectly Cut Diamond”, says Capeci.

Enter the contest and find all details here.

Click here to learn more about Hearts On Fire. You can also follow them on Twitter.

When (Marketing) Worlds Collide

Conclave 2009I am a big fan of the American Gem Society, a consumer watchdog in the jewelry industry. Every year at their annual Conclave, they put on a great meeting of the minds for the creme de la creme of the industry and, among other things, they discuss the best practices in marketing. In previous years, they have had keynote speakers like Malcolm Gladwell, for example. This year, I am just beside myself with the news of their keynote speaker. I shake as I write this: it will be Seth Godin. Yes. Seth Godin, the Purple Cow marketing god. And, I fell out of my chair when I read this one: Hearts on Fire is sponsoring his keynote. Hearts on Fire, in case you do not know who they are, is led fearlessly, and I do mean fearlessly, by Glenn Rothman, another great marketing god who is especially revered in the jewelry industry, and who is a member of the American Gem Society. Confession time: I have been fortunate enough in my career to work with both the American Gem Society and Glenn. He was a mentor to me, and I consider that association to be my MBA in marketing.

The news regarding Hearts on Fire sponsoring Godin should come as no surprise to me. Great marketing minds think alike and these two men are quite audacious in their marketing and thinking.

Congrats, American Gem Society! Hearts on Fire is not just a great sponsor, they are marketing saints, helping spread the word of GODin!