Tag Archives: iPhone

Let the Top Ten Begin!

Sing it with me, loud and proud: “It’s the most wonderful time of the year . . . ” no, I’m not talking about Christmas. I’m talking about the time of the year that media junkies and culture geeks love. Make that, as Woody Allen would say, Lurve. It’s Top Ten time, people. Attention must be paid.

Yahoo kicked things off today with their Top Ten Searches of 2010. The BP Oil Spill rightfully is in the #1 spot. The World Cup is in #2. Okay I get it, the world loves soccer. But then, the list takes a turn for the strange. Miley Cyrus is number 3, followed by a bevy of mostly bland celebs like Kim Kardashian–though I do get Lady Gaga being there. Anyone who wears meat to a celebratory red carpet event deserves a Yahoo search.

Other than the BP Oil Spill and the iPhone, which made their list, I would have guessed it would look like this:
1. BP Oil Spill.
2. The Saints win the Superbowl (with all due respect to the World Cup). This does not need further explanation. If you do not understand it, please move to Uruguay.
3. Bruce Springsteen puts out “The Promise,” a stunning archival collection of songs he wrote and produced for the “Darkness on the Edge of Town” sessions, proving, conclusively, he is The Boss. Yeah, okay, this is how the list would have looked if I ruled the world, not how I really expected it to be.
5. The iPad. I mean really? It didn’t make the list? I’ve gotten simultaneously ragged on and slobbered over for buying it the first week it came out. It seems that with all the alternative versions of it and subsequent models, and all the talk of it, it would have made the list. Instead, we get Kim Kardashian, who, wait . . . what does she do? Reality Star? Haven’t we learned yet that reality stars are the trailer park sluts of TV?
6. iPhone/Android/All the other smart phones. See above
7. Sarah Palin. Not that I’m a fan, but Christ, for all the talking we all did about her, you’d think her and her show and her dancing daughter would have made the list. Maybe this is a sign of what her critics say, “Why are we still talking about her?” I don’t know. Why am I even talking about her. She is a reality star, now, after all, and, well, see #6 for my comment on them above.
8. Facebook/Twitter. It’s all anyone ever talks about. The social networking terms have invaded our language. I spend all my time on these sites. Maybe Facebook and Twitter don’t need to be in searches because everyone is already on the sites.
9. People who do Internet searches on the likes of Miley Cyrus and Kim Kardashian, etc. Who are these people? Should we keep our eye on them?
10. Funny dog/cat videos. I mean, come on. Every time I open up my email or log onto Facebook, someone has posted a video of a funny dog or cat. I’m even guilty of it. It happens with such a stunningly high occurrence that surely people are doing searches for the next funny fluffy video that makes you wanna go awww.


Cat Got Your Tongue? Five Ideas for Fan Page Updates

Facebook is like a virtual cocktail party. There are some people in your network that you know well; others you don’t. One of the most written-about topics when it comes to social media, especially Facebook, is what one should write in her status updates. With fan pages, it becomes even more troublesome. How do you write in a tone that is both conversational yet true to the brand? Too often, brands resort to simple selling and promoting. Put yourself in the reader’s shoes. Do you want to log on to your Facebook page (aka virtual cocktail party) and have a sales guy hawking his wares in your newsfeed?

I didn’t think so.

Those in the trenches of social media often advise keeping your fan page newsfeed in the 80/20 ratio: 80% conversation, 20% selling. Some professionals prefer a more lenient 50/50 ratio. Whatever range you go with, here are five ideas for the days when you are feeling conversational:

1. Give them the facts. A jeweler might want to post some interesting tidbits about diamonds or other gems. “Did you know that crushed diamonds are often used in mineral-based makeup?” People like to be educated and informed, even on trivia. Don’t make your update a micro-course in biology, but don’t be afraid to inform, either, especially if it is unusual and interesting information.

2. Ask them a question that begs for an quick answer. Ask questions that are fun for readers to respond to, but don’t require them to write a book. You’ll get more responses. Blackberry asked readers what was their New Years Resolution. They got a hearty response rate with most people just giving one resolution. If they had asked them to “share you top five highlights from 2009,” they may have not gotten as much interaction, because people need to first think of five actual highlights, and then they have to describe those highlights. It could get messy or convoluted, or the prospect of simply spending all that time on Facebook may bore them so they move on. Like most things in life, keep it simple.

3. Tie an update into a current event, and throw in a product shot. iPhone (or Blackberry or any competitor) could upload a shot of their product, then write, “Our iPhone 3G would have come in handy for Lindsey Vonn: she could have texted all her pals as soon as she won the Gold.” Take it a step further and ask for interaction. “What would she text?” Experiment a little with ideas to see what works, and keep it fun.

4. Use your Fan Page to answer consumer questions. Every day, client services teams field questions from customers. Use some of the broader ones as a point of conversation on your wall. “We recieved an interesting question from a client the other day . . .” then briefly explain the question and give a quick (but useful!) answer.

5. Give them something to watch. Funnyordie and youtube are rich with videos that may relate to your field in a comical way, or, may just be extremely viral and worth posting. It doesn’t have to be a funny clip either: if it’s relevant to your product and may educate your fans in some way, post it. Give credit where credit is due, of course.

Don’t be afraid to be imaginative, keep it simple, and take a few risks with your content: provocative posts (within reason) often get the best responses. If Facebook can sometimes be like a virtual cocktail party where you mix and mingle, then just like you would at a real party, get out there an have some fun!

The Island of Misfit Toys

The big brands bring out the big guns with their advertising campaigns during the holidays. This year, Verizon has a winner, taking aim at the iPhone in a very humorous campaign that borrows from a Christmas classic. File this under, “Wish I’d Come Up with That.”