Tag Archives: Tumblr

Mashable’s Best-of 2010

If you missed this in Mashable, here are 290 Social Media Resources to catch up on. As a little belated Christmas gift, here are my top 4 favorite resources that I embraced in 2010, and why I can’t live without them.

1. Hootsuite. I’ve written about it enough that this is probably no surprise. Simply put, I could not do my job effectively without Hootsuite. I manage all my clients accounts, especially their Twitter accounts, through Hootsuite. I can schedule Facebook updates in advance, which is essential for when I’m traveling. It is also the best game in town for Twitter analytics. If you have not started using Hootsuite yet, do!

2. Tumblr. Yeah, it sounds crazy that someone with a WordPress blog would advocate Tumblr, but I have a personal blog over there, too. For me, experiencing Tumblr is a little like suddenly walking into a brainstorming session with a bunch of creative, out-there, free-thinking renegades. It’s where, among others, the artists seem to be hanging out online. I frequently get different perspectives and inspiration from people who I would never otherwise be exposed to in a place like, say, Linked In. With all due respect to Linked In, which is a great place to go to share more conventional business advice and best practices.

3. Stumble Upon. Stumble Upon can be tedious, but it’s one of those sites where the more you use it, and the more it gets to “know” your preferences, the more interesting articles and sites you are exposed to. It’s another great place for creative inspiration, or to simply learn something new.

4. Delicious. I can’t survive without my online bookmarking site. I can accesss it anywhere, on my computer or phone, or someone else’s computer and instantly get linked to an article I read six months ago that I suddenly have to re-read. I use it as my online library and research center and it goes where I go.

Tricky Signatures

What do you do when you have a slew of social media addresses and want to include at least some of them on your email signature?

A few weeks ago, I received an email from a new client. I noticed his signature included a half dozen (or more) links to his social media sites.

At first, I thought this was great. I felt I had dropped the ball on this great tactic. It’s a simple way to let people know not only that you are connected online, but where they can connect with you, too. And if you are a social media marketer, which he was, it’s a crucial move.

So I went to my settings and loaded up my signature with my links. I was like a kid ripping through the gifts under the tree on Christmas morning. I went a little crazy. I had the standards, my website–I have two (watch where this goes)–then I put down my blog, my LinkedIn, my personal and business Twitter, my Delicious, my Slideshare . . .

It got crazy. If this actually had been Christmas, the floor would have been covered in torn wrapping paper. I would have been sitting cross-legged on the floor, panting and breathless from the frenzy.

I lived with this for a few days, but found myself deleting the addresses whenever I sent emails to friends or to clients who knew me well.

Then I modified it to what I felt were just the essentials. The problem is, as a social media nerd/marketer, they all seem essential to me. I felt bad enough I had left off my Foursquare, Gowalla, Plaxo, Squidoo and Tumblr addresses. Like anyone else, I didn’t care so much about the Friendster, My Space, and there was no way I was going to put down my Facebook address–like everyone else, I have enough strangers trying to friend me as it is.

So then I had an epiphany. What do I really want people to see? You’d think the two websites would be an obvious, but while they are both business, one is really about my career highlights, the other is for business. I realized, also, that who I send those addresses to depends on what context we are doing business. Plus the business website really isn’t ready so . . . I deleted all of my email signatures except for two: the blog and my LinkedIn, which has everything any prospective client or reporter needs to see.

It may be a short-sighted move, but I no longer cringe when I see my signature, feeling like I look like the poster girl for a social media nerd club. I also don’t feel the need to delete it whenever I send emails to friends. What links do you include in your email signatures? It’s worth reviewing, but don’t go crazy like me.